Honesty and quality were the only secrets behind the certified organic cosmetics brand two sisters set out to build. They were committed to making effective products from scratch, controlling how they are made, and compromising neither health nor sustainability.

With its own factory in Sintra, 100% natural and organic ingredients, and natural variations in colour, scent and texture embraced as proof of what the products are, Unii is Naturally Effective.

We created its visual and material identity from that same attitude. Every choice followed the same principles: direct, truthful language; handmade illustration; simple, friendly logo lettering balanced by rational typography; ecological materials; and colours drawn from ingredients.

We defined the brand strategy, established both verbal and visual identities, and directed the art across graphic design, illustration, packaging, web, photography, and film.